Ford Europe’s vice president of marketing, sales and service Roelant de Waard on RallyCross: “There is scope for regional projects in the future, from NASCAR in the US through to the WRC in Europe, but the one that has the most interesting developments on a global scale is the X Games. It gives us the chance to demonstrate the Ford Fiesta ST in a whole different forum; most importantly Rallycross cars are spectacular and they are accessible. Holding the events in a stadium has massive appeal for the public there and for television.”