Hoonigan Racing Division, Ken Block, and Monster Energy have launched their 2016 FIA World Rallycross Championship livery, designed by kinetic street and graffiti artist Felipe Pantone.
Spear-headed by Ken Block, today the Hoonigan Racing Division have launched their 2016 World Rallycross Championship liveries.
Ken Block’s livery reveal video:
Campaigning two Ford Focus RS RXs in the 2016 World RX series, with Ken Block and Andreas Bakkerud at the wheel, each car in the Hoonigan Racing Division pit garage will feature its own unique Pantone designed livery.
“I’m really stoked that I was able to partner with Felipe Pantone on this,” said Block. “I’m a huge fan of Felipe’s work and I think it’s awesome that we were able to work together and have him create bespoke art in his signature style for us, that we were then able to translate to both new Ford Focus RS RX racecar, as well as on to Andreas’ car, but that also worked equally well for Hoonigan and my other partners on a bunch of apparel and product.”
Block and Bakkerud with bespoke 2016 liveries designed by Felipe Pantone. © Hoonigan Racing Division/ERC24
The Hoonigan Racing x Felipe Pantone project is the first time that Block and Hoonigan have partnered with an independent artist on a race livery. Created by Felipe Pantone over the course of eight days at the Hoonigan Donut Garage in Long Beach, California, the original artworks were laid down on canvas with spray paint before being translated into the digital files used on the car liveries.
Hoonigan racing Division partner with the internationally known graffiti artist Pantone. © Hoonigan Racing Division/ERC24
The partnership with the internationally known graffiti artist brings an exclusive style to both Block and Bakkerud’s cars, as well as to Hoonigan’s associated apparel that’s launching alongside them. A kinetic mix of geometric patterns, bold colors and intricate fades, all of Pantone’s artwork is designed to convey speed and motion; perfect for racecar liveries.
“It was really exciting to work on this project,” said Pantone. “My work talks about speed, technology, and the times we are living in, all of which are embodied by the Hoonigan team.”
To see Block and Bakkerud’s new Ford Focus RS RX rallycross cars in action with their Felipe Pantone liveries, be sure to tune in to round one of the FIA World Rallycross Championship, taking place this coming weekend in Montelegre, Portugal on Saturday April 16th and Sunday April 17th.