Serve from American Express enters Global RallyCross Championship – David Binks to drive Best Buy Racing Ford Fiesta Mk7.

American Express announced today that it will enter the Global RallyCross Championship through its Serve brand. Serve will be the primary partner of Best Buy Racing’s #17 Ford Fiesta Mk7 driven by Englishman David Binks.

Serve is a reloadable pre-paid account available to anyone and allows customers to receive and send money through email, text and Facebook. Serve also allows person to person payment and is accepted wherever American Express is accepted.

“Serve is a dynamic product that is all about fun and experience and when we heard about GRC it seemed to be a great platform to introduce the product to customers,” said Stefan B Happ, Senior Vice President, Serve. “We have a number of unique experiences available for Serve customers that we will be announcing soon.”

“This is an exciting partnership for our Rallycross program,” said Mark Williams of Best Buy. “Serve also brings an exciting color scheme to the GRC with an exciting young driver who is here to make his mark.”

The team will make its debut at the opening round of the GRC that takes place in Charlotte, North Carolina on May 26th.

About the Global RallyCross Championship:

The Global RallyCross Championship was introduced in 2011 and is a development of the popular European based sport that combines circuit racing and off-road racing. Production based cars are modified to include four-wheel drive and power output exceeding 550bhp. The courses and races are short and also feature a 70 feet [20+ metres] gap jump.

Photo caption: David Binks and the Serve-backed Best Buy Racing Ford Fiesta Mk7. © BBR/ERC24